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Which factors affect the attendance of castle Litice nad Orlicí
Nováková, Lada ; Lahvička, Jiří (advisor) ; Čermáková, Klára (referee)
This thesis aims to analyze the factors influencing the attendance of the historical monument, the castle Litice. I am focusing on the standard, reduced and family tickets. For measurement of the impact of the individual variables I use the daily data from 2004 to 2012. Into the determinants that have impact on the demand for attendance I include the ticket prices, temperature, precipitation, public holidays, weekends, summer holidays and cultural events. The model shows that an increase of ticket price by 1 % will result in increase of sales of family tickets by 2,4 % ceteris paribus. Regarding the standard and reduced ticket, the resulting coefficient is insignificant. Public holidays, weekends and summer holidays have a positive impact on attendance for all three types of admission. The most significant impact has an annual event "Pochod přes tři hrady" (March through three castles). During this event sales of standard tickets increase by 190 % and sales of reduced tickets are ten times higher ceteris paribus. The events have an insignificant impact on sales of family tickets.
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Which factors affect the attendance of Terezin Memorial?
Rezbáriková, Lucie ; Lahvička, Jiří (advisor) ; Brožová, Dagmar (referee)
This work analyzes factors, who affect the attendance of the Terezin Memorial. In my work I used data of daily attendance during the years 2003-2012. Increase of the price of one crown causes a decrease in attendance ceteris paribus by 0,55 % in the area of the Small Fortress, by 0,98 % in the area of the Ghetto Museum and by 0,80 % in the building of the Magdeburg Barracks. Daily rainfalls has an insignificant effect in all three models despite some parts of expositions are placed in open-air locations. The daily temperature affects the attendance positively only it is less than 16°C in the Small Fortress, then begins to decrease. The temperature increases the attendance positively only it is less than 17°C in the Ghetto Museum and 15°C in the Magdeburg Barracks. The area of Magdeburg Barracks has only indoor expositions. The infulence of weekends was proved as negatively in all three areas which is different from other works. The Terezin Commemoration Ceremony increases the number of visitors ceteris paribus over 200 % in all three models. The increase of the price in the combined ticket (allowing entry in all three areas at a bargain price) increases the attendance of Czechs ceteris paribus by 0,68 %. It doesn't have a significant impact in the case of foreign visitors. The daily temperature affects the attendance of Czechs positively only it is less than 13°C, in the case of foreing visitors until 21°C. Kever Avot (commemoration act) increases the attendance of Czechs and decreases the attendance of foreigners.
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